Objective
The objective of the Licensing Programme is to provide a framework for managing the use of the College’s trademarks on merchandise in order to:
- Protect and enhance the ‘brand’ of Trinity College Dublin as a world class educational and research institution
- Prevent the unauthorised use of the College’s trademarks
- Maximise the revenue potential of the registered trademarks
- Identify product categories acceptable to the Trinity brand for licensing
- Develop products consistent with the College’s image
- Provide branded goods of high quality to the various market segments