Biography
Natasha Evers is Associate Professor in Business Strategy at Trinity Business School, Trinity College Dublin. She received her Ph.D and M.Econ.Sc degrees from University College Dublin Natasha is Programme Director of Trinity Business School's MSc. in Management.
Natasha's main research expertise and field of interest is in International Entrepreneurship, Networks and Strategy of Born Globals, International new ventures and SMEs. She adopts perspectives from strategic management, network and entrepreneurship literatures to study organisations across medium and high tech product and services sectors such as healthcare innovation, marine relate sectors and digital platforms. She has published widely in several prestigious journals across such as: Journal of World Business; International Marketing Review, International Business Review; Management International Review; Entrepreneurship and Regional Development; Journal of International Marketing; Journal of Business Research; Journal of Small Business & Entrepreneurship,. She has also co-authored her 2nd edition of international book entitled: Technology Entrepreneurship - Bringing Innovation to the Marketplace (2021)Macmillan.London, UK. She has further co-guest edited a number of Journal Special Issues. Natasha served as Visiting Professor of International Marketing and Entrepreneurship at the School of Business, Sustainability & Innovation ,at the University of Halmstad, Sweden for 8 years and is currently Visiting lecturer in the Strategic Business Marketing & International Business at Molde University, Norway. She is Faculty Fellow of McGill University, Montreal Canada.
As part of her visiting appointment at Halmstad University, Sweden and collaboration with Aalborg University, Natasha has been allocated funding under the European Marie Curie research project on Legitimation of Newness And Its Impact On Eu Agenda For Change (LNETN). Natasha has been invited to deliver guest seminars on her research at universities across Europe and by the European Commission. She has presented as well as track chaired at international conferences and research workshops and also Chaired the 21st McGill International Entrepreneurship Conference (2017). Natasha is a member of the Editorial Boards of 'Entrepreneurship and Regional Development - An international Journal'.
Publications and Further Research Outputs
Peer-Reviewed Publications
Pinnock, S., N. Evers., T. Hoholm, Customer search strategies of entrepreneurial telehealth firms - how effective is effectuation?, International Journal of Entrepreneurial Behaviour and Research, 2024
Dehkordi,R., Ahokangas, P. Evers, N., Sorvisto, M, Business Model Design for Electric Commercial Vehicles (Ecvs): An Ecosystemic Perspective., Energy Policy, 186, 2024
Dehkordi, R. Ahokangas, P. Evers, N. Sorvisto, M., Assessing Business Model Performance using scalability and replicability as performance indicators: A Case of an Electric Commercial Vehicle Ecosystem, IEEE Transactions on Engineering Management (ABS3), 2024
Gliga, G. and N. Evers, Marketing Capability Development through Networking - An entrepreneurial marketing perspective, Journal of Business Research, 156, 2023
Evers, N., Ojala, A. Sousa, CMP., Rialp-Criado, A., Unraveling Business Model Innovation in Firm Internationalization - A Systematic Literature Review and Future Research Agenda, Journal of Business Research, 2023
Evers, N., Gerschewski, S., Khan, Z., King, T., Kuivalainen, O., & Puthusserry, P., Corporate governance in International New Ventures and Born Global Firms, International Small Business Journal, 2023
O'Connor, E., Evers, N. Vega, A., Port Capacity Planning " A Strategic Management Perspective ", Marine Policy, (150), 2023
Social Enterprises and B2B Relationships: Towards a Typology in, editor(s)Kubacki, K., Domegan, C., Brennan, L and L. Parker , Marketing and Society, UK, Routledge, 2022, [Larsen, N, M. Hannibal and N. Evers]
Digitalisation, Digital Services and Companies' Internationalisation: A Literature Review. in, A. Khare, A. Ojala, & W.W. Baber , Sustainable International Business Models in a Digitally Transforming World, London, Routledge, 2022, [Ojala, A., Evers, N., Sousa CP.]
Digital Business Model Internationalisation: Cases of Born Global Digital Companies. in, editor(s) Etemad, H. Evers, N and S. Kock , Entrepreneurial Internationalization in an increasingly Digitized and Networked World Economy, UK, Elgar Edwards, 2021, [Caothmhaoil, B., Evers, N. and G. Gliga]
Evers, N and S. Andersson , Predictive and effectual decision-making in high-tech international new ventures - A matter of sequential ambidexterity, International Business Review, 30, (2), 2021
Etemad, H., Evers, N. and S. Kock, Entrepreneurial Internationalization in an increasingly Digitized and Networked World Economy, 1st, London, Elgar Edwards, 2021, 1 - 295pp
Evers, N., Cunningham, J. and T. Hoholm, Technology Entrepreneurship- Bringing Innovation to the Marketplace, 2nd , UK, Macmillan International, 2021, 1 - 445pp
Romanello, R., Karami, M., Gerschewski, S., Evers, N. and He, C.X. , International opportunity development of born global firms: the role of institutions, Critical Perspectives on International Business, 2021, p/10.1108/cpoib-02-2020-0013
Gershewski, S., Evers, N., Nguyen, A. Froese, F., Trade shows and SME internationalisation: Networking for performance, Management International Review, 60, 2020, p573 - 595
OConnor E., Evers N., Vega A., Port performance from a policy perspective " A systematic review of the literature, Journal of Ocean and Coastal Economics, 6, (1), 2019
O'Connor E., Hynes S., Vega A., Evers N., Examining performance change and its drivers in Irish ports 2000-2016, Maritime Business Review, 4, (4), 2019, p340 - 364, p340-364
Journal of International Entrepreneurship, 17, 3, (2019), Evers, N., Gliga, G. Rialp, A., [Guest Editor]
Evers, N.,Gliga, G.Rialp-Criado, A., Strategic orientation pathways in international new ventures and born global firms"Towards a research agenda, Journal of International Entrepreneurship, 2019
Ryan, P., Evers, N., Smith, A. and Andersson, S., Local horizontal network membership for accelerated global market reach, International Marketing Review, 36, (1), 2019, p6 - 30
Eamonn O'Connor, Stephen Hynes, Amaya Vega, Natasha Evers, Examining demand and substitutability across terminals in a gateway port network: A discrete choice model of Irish ports, Case Studies on Transport Policy, 2019
Ojala, A., Evers, N., Rialp, A., Extending the international new venture phenomenon to digital platform providers: A longitudinal case study, Journal of World Business, 53, (5), 2018, p725-739
Andersson S., Evers N., Gliga G., Entrepreneurial marketing and born global internationalisation in China, Qualitative Market Research, 21, (2), 2018, p202 - 231
Evers, N., Giblin, M., Born globals and the medical technology cluster in the west of Ireland, European Born Globals: Job Creation in Young International Businesses, 2017, p105-127
Evers, N., Cunningham, J.A., Hoholm, T., International entrepreneurship in universities: Context, emergence and actors, Journal of International Entrepreneurship, 14, (3), 2016, p285-295
Hannibal, M., Evers, N., Servais, P., Opportunity recognition and international new venture creation in university spin-offs"Cases from Denmark and Ireland, Journal of International Entrepreneurship, 14, (3), 2016, p345-372
Vega, A., Evers, N., Implications of the UK HGV road user charge for Irish export freight transport stakeholders"A qualitative study, Case Studies on Transport Policy, 4, (3), 2016, p208-217
Journal of International Entrepreneurship, 14, 3, (2016), Evers, N. Cunningham, J. Hoholm, T, [eds.]
Andersson, S., Evers, N., International opportunity recognition in international new ventures"a dynamic managerial capabilities perspective, Journal of International Entrepreneurship, 13, (3), 2015, p260-276
Inside the Born Globals' international network: A microscopic examination. in, Larimo, J., Nummela, N. and T.Mainela , Handbook on International Alliance and Network Research., London, Elgar Edwards, 2015, pp1 - 544, [P. Ryan., Evers, N. and A. Smith]
International new ventures - rapid internationalization across different industry contexts in, editor(s)Konara, P., Ha, Y., McDonald, F., Wei, Y., Pettit, C.P.C., Dunleavy, P. , Achieving a New Balance? The Rise of Multinationals from Emerging Economies and the Prospects for Established Multinationals, London, Palagrave-Macmillian, 2015, [Evers, N., S. Andersson and O. Kuivalainen ]
Andersson, S., Evers, N., Kuivalainen, O., International new ventures: Rapid internationalization across different industry contexts, European Business Review, 26, (5), 2014, p390-405
Evers, N., Cunningham, J., and T. Hoholm, Technology Entrepreneurship - Bringing Innovation to the Marketplace, 1st , UK, Macmillian, 2014, 1 - 450pp
Andersson, S., Evers, N., Griot, C., Local and international networks in small firm internationalization: Cases from the Rhône-Alpes medical technology regional cluster, Entrepreneurship and Regional Development, 25, (9-10), 2013, p867-888
Evers, N., Andersson, S., Hannibal, M., Stakeholders and marketing capabilities in international new ventures: Evidence from Ireland, Sweden, and Denmark, Journal of International Marketing, 20, (4), 2012, p46-71
Evers, N., International new ventures in "low tech" sectors: A dynamic capabilities perspective, Journal of Small Business and Enterprise Development, 18, (3), 2011, p502-528
Natasha Evers, Why Do New Ventures Internationalise? A Review of the Literature of Factors That Influence New Venture Internationalisation, Irish Journal of Management, 30, (2), 2011
Evers, N., Exploring market orientation in new export ventures, International Journal of Entrepreneurship and Innovation Management, 13, (3-4), 2011, p357-376
O'Gorman, C., Evers, N., Network intermediaries in the internationalisation of new firms in peripheral regions, International Marketing Review, 28, (4), 2011, p340-364
Evers, N., O'Gorman, C., Improvised internationalization in new ventures: The role of prior knowledge and networks, Entrepreneurship and Regional Development, 23, (7-8), 2011, p549-574
Evers, N., Factors influencing the internationalisation of new ventures in the Irish aquaculture industry: An exploratory study, Journal of International Entrepreneurship, 8, (4), 2010, p392-416
Evers, N., Knight, J., Role of international trade shows in small firm internationalization: A network perspective, International Marketing Review, 25, (5), 2008, p544-562
Non-Peer-Reviewed Publications
Hynes, S., Aymelek, M., Corless, R. & Evers, N., A survey of marine and coastal overseas tourism activity in Ireland, Semru report Series, Galway, SEMRU , September , 2019, p1 - 100
Evers, N. Cunninghan, J and T. Hoholm , Creating and Capturing Value in Technology Ventures, From Market Validation to Business Model Development. , European Financial Review, 2015
Karyn Morrissey, Ilaria Nardello, Natasha Evers, Rebecca Corless, Stephen Hynes and Paul Ryan, An Overview of the Irish Biotechnology Sector & its Position within the Atlantic Area, Ireland, SEMRU, May, 2011, p1 - 50
Research Expertise
Description
Natasha's research expertise and field of interest is in International Entrepreneurship and Marketing Strategy of Born Globals, International new ventures and SMEs. She adopts perspectives from both the wide spectrum of strategy, network and entrepreneurship literatures to study firms across medium and high tech product and services sectors across healthcare innovation, marine relate sectors and digital platforms.Recognition
Representations
European International Business Academy conference 2021. Track Chair for Internationalisation of SMEs & International Entrepreneurship. Madrid 10-13th Dec. 2021
Conference Chair for McGill International Entrepreneurship Conference, NUI GAlway, Ireland
Entrepreneurship & Regional Development Journal
Awards and Honours
Best Paper at the 38th IMP (Industrial Marketing) Annual Conference 2022, Florence , Italy
Finalist in Best Paper for Technology Entrepreneurship Track - ISBE Conference 2022, UK
Awarded McGill Faculty Fellow at McGill University, Montreal, Canada
Memberships
Academy of Management
International Entrepreneurship Scholar (IE Scholars)