Creative Thinking for Business

Overview

In our turbulent world, there are threats and challenges to businesses that didn’t previously exist. These challenges are complex and multifaceted, without a clear formula to address them. Creative thinking helps individuals and organisations look at challenges from a fresh perspective. Problems can become exciting opportunities when we challenge fundamental assumptions and suspend judgment.

This masterclass will help you appreciate the power of creative thinking in a business environment. It will help you uncover your untapped creativity and empower you to tackle problems and exploit opportunities. You will explore the science of creativity and learn practical tools that can be applied in your work.

The Masterclass is offered in two formats:

• Taster Session
• Masterclass

The Taster Session and the Masterclass are designed and delivered independently. 

The Taster Session is designed to introduce you to the topic of Creative Thinking and how it impacts individual, team and organisational performance. It provides a unique opportunity to sample the material, ask questions and meet those involved in developing and delivering the Masterclass.

The Masterclass provides a comprehensive understanding of Creative Thinking, its fundamental principles and how they can be applied as a powerful process for solving complex problems.

Completion of the Taster Session is not a pre-requisite for Masterclass participation.

Taster Session (1 x 1-hour online workshop)

Topics:

• What is Creative Thinking?
• Why does creative thinking matter?

The taster session aims to provide you with:

• An Introduction to Creative Thinking;
• An appreciation of the importance of creative thinking for individual, team and organisational success.

On completion of the Taster Session, a Certificate of Attendance will be provided.

Masterclass (1 x 3-hour online workshop)

What topics will you cover?

Topics:  

• Where does our creativity reside? How inclusive is it?
• Principles of creative thinking;
• Bridges and barriers to creative thinking;
• The CPS (Creative Problem Solving) Model.

On completion of the Masterclass, you will be able to:  

• Apply fundamental principles underlying creative thinking as a process for problem-solving;
• Use the four-step CPS process as a method to enhance creative thinking in any business situation;
• Reflect on how you could drive creativity and creative thinking across your organisation.

On completion of the Masterclass, a Certificate of Completion will be provided.

Who is this Masterclass for?

This course is designed for individuals and teams working in the product or service industries who want to drive innovation and improve the customer experience. This includes but is not limited to professionals such as accountants, solicitors, engineers, bankers, healthcare professionals, public service employees, research and development teams, startup founders, and technology professionals.

Who Teaches the Masterclass?

Jonathan Bannister: Design Thinker

As a facilitator and strategist, Jonathan helps business leaders and their teams exploit their creativity and collective intelligence to strengthen their business models, marketing and innovation programmes, and organisational development.

How is the Masterclass delivered?

3-hour interactive online live webinar session

All participants need to have a computer with microphone and video capability.