‘Hello Brain’ Awareness Campaign Launched

Posted on: 19 January 2015

‘Hello Brain’, an innovative website promoting brain health, was launched in Trinity College Dublin as part of a new EU Commission initiative to increase the societal impact of brain research. The campaign is the public face of the ASAPS project (A Sharing Approach to Promoting Science). The project was led by Trinity College Dublin and was co-ordinated by Principal Investigator at the Institute of Neuroscience and Assistant Director of Trinity’s NEIL (Neuro-Enhancement for Independent Lives) Programme, Sabina Brennan.

The news of this campaign was covered on RTE radio by Morning Ireland and on the Marian Finucane Show and the story was also covered in feature interviews on Dublin South Radio, Dublin City Radio and Midland Radio. News of the campaign was also picked up by several national publications including the Irish Times and the Irish Examiner. In addition, the campaign was featured in specialist/online publications including the Lancet, the Medical Independent, the Irish Medical News and Science.ie

High-profile print and online coverage included: