Dr. Sarah Browne
Dr. Sarah Browne (Trinity Business School) is an Assistant Professor in Marketing whose research explores the influence of marketing on society. Specifically, Sarah’s teaching and research focuses on social marketing - applying the principles of commercial marketing to address social, public health and environmental problems through downstream behaviour change initiatives (individual level), and upstream interventions for systemic change (environment/structural/institutional/population level). Of particular interest is understanding social marketing’s role in informing and persuading individuals to accept and adopt more sustainable modes of travel and also understanding the important interplay between social marketing, advocacy and social movements for bringing about changes to transport policy and infrastructure that support sustainable mobility models.
SUMMIT-themed courses and recent student projects:
- Sarah delivers an MSc marketing module Marketing and Society in which students’ social marketing research projects address the above challenges (among others). Several students’ work has been shortlisted/awarded the National Transport Authority Smarter Travel Campus Award (marketing category 2020/2021).
