Prof. Sam Cromie

Prof. Sam Cromie (School of Psychology) has over 27 years’ experience of action research, training and consultancy in transport, healthcare, aviation, pharmaceutical, process, manufacturing and maritime sectors. The focus of his research has been on developing a sophisticated understanding of the application of human factors, occupational health and safety management principles in real operational situations for example in the SMILE – Smart Mobility Initiative for Lower Emissions – project funded under the concept phase of the SFI Zero-Emissions Challenge.

Full Profile

SUMMIT-themed courses / modules

• The Sustainable Green Organisation
• The Psychology of The Climate Crisis

Recent student projects

• Investigating the sustainability of travel mode choices after the influence of a nudge
• The Relationship between Values and Acceptability of Environmental Policies via Self-Identities
• In with the old; A Theory of Planned Behaviour approach towards understanding consumer purchase intentions and behaviour in a circular fashion context
• Commuting behaviour