The article, published in Time Magazine, explores Dublin's worsening traffic congestion and the city's ambitious plans to reduce it. Dublin's traffic ranks as the second-worst among major global cities, with economic costs expected to rise significantly by 2040. In response, the city has introduced measures to cut traffic by 40% by 2028, including car-free zones and dedicated bus lanes, aiming to reduce carbon emissions.

The article also discusses how global cities like Paris, Amsterdam, and Copenhagen are tackling similar issues through bike lanes, public transport, and carbon reduction efforts. These cities are leading the charge in reducing emissions through innovative transportation solutions, such as extensive bike lanes and public transit initiatives. However, Dublin's local business owners, like Emma Gray of Gaillot et Gray cafe, voice concerns about the potential negative impact on operations, particularly with restrictions on vehicle access. The article explores the tension between sustainability goals and the challenges faced by small businesses, which make up a large portion of the global economy.

The full article features insights from Prof. Brian Caulfield and is available on Time Magazine website by clicking here...