Leading Digital Marketing Strategy - Micro-credential

Leading Digital Marketing Strategy
Understanding how to guide the development of effective digital strategies and how to oversee the optimisation of digital marketing activities is a critical skill set for today’s business leaders.  Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of IT services in the world. This status primes the country and its academic institutions to be at the centre of global research and practice in the digital economy, including in the fields of digital marketing and online advertising. Global leaders such as Google, Facebook, LinkedIn, Microsoft and Twitter all have their European Headquarters in Dublin and this programme draws upon the very close links between Trinity Buiness School and these organisations.  The course aims to empower business professionals with a deep understanding of the tactical and strategic elements of digital marketing. It is ideally suited to business leaders and business owners, however it could also be viewed as an intensive immersion into the formulation and implementation of digital campaigns for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations.  Having completed the course participants will have a strong understanding of the different tools and techniques used in Digital Marketing. They will have gained the necessary skills to guide the development of effective digital strategies and to oversee the optimisation of digital marketing.
Specific requirements for prerequisite documentation
The micro-credential course targets professional learners from mid and senior levels from the private, public and third sectors and will be open to graduates with a degree (or equivalent) with a strong academic record in any discipline from a recognised third level institution.   
Applicants without a degree are welcome to apply provided they can show a proven managerial track record. All applicants are required to have a minimum of 3 years professional or managerial work experience (this is in-line with entry criteria for other TBS post-experience postgraduate programmes such as the MBA and Executive MBA programmes).   
Language requirements for students whose first language is not English are IELTS 6.5 or TOEFL IBT 90 for non-native English speakers.  
 In case of heavy competition for places or concern regarding a particular applicant’s suitability, applicants may be interviewed.