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Ms. Sarah Browne
Assistant Professor, Trinity Business School
Email sarah.browne@tcd.ie Phone3531896 1040Biography
Sarah Browne is an Assistant Professor of Marketing at Trinity Business School. Sarah completed her Ph.D. at the Dublin Institute of Technology, College of Business. Her current research interests center on critical perspectives in marketing (with a specific focus on food marketing and the commercial determinants of public health), and social marketing. Other current research projects include consumption practices in extreme/risk contexts and digital marketing ethics & data privacy. Sarah's ongoing research projects explore the commercial determinants of public health, specifically food marketing and lobbying by the food industry and its impact on public health and policy. Other research and teaching interests are in the area of social marketing; how the principles of commercial marketing can be applied in both downstream (individual behavior) and upstream (environment/structural) interventions for societal good. Her work has been published in Social Science and Medicine, Journal of Public Policy and Marketing, Journal of Marketing Management, Ethics, Medicine and Public Health, Journal of Business Strategy, and Irish Marketing Review. Her co-authored conference papers have been awarded Best in Track and Most Innovative paper, at Academy of Marketing conferences.
Publications and Further Research Outputs
- Norah CampbelNorah Campbell, Sarah Browne, Marius Claudy, Kathryn Reilly, Francis M. Finucane, Ultra-Processed Food: The Tragedy of the Biological Commons, International Journal of Health Policy and Management, 2023Journal Article, 2023, URL , TARA - Full Text
- Campbell N., Browne S., Claudy M., Mialon M., Hercberg S., Silva F. & Finucane F., The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis in Europe, Journal of Public Policy & Marketing, 2021Journal Article, 2021, DOI , URL
- M. Steele, M. Mialon, S. Browne, N. Campbell, F. Finucane, Obesity, public health ethics and the nanny state, Ethics, Medicine and Public Health, 19, 2021, phttps://doi.org/10.1016/j.jemeJournal Article, 2021, URL
Research Expertise
My areas of research interest seek to broadly explore the role and influence of marketing beyond commercial contexts, focusing on the interrelationship between marketing and society (for example, I am currently engaged in several research studies on public policy and marketing; food marketing and the obesogenic environment, data monetisation and privacy concerns; marketing and consumption- risk and escaping the marketing, "dark" side of marketing- dark tourism marketing; and social marketing.
Recognition
- Academy of Marketing Conference Award- Most Innovative Paper 2018