Alan O'Neill

Biography

Alan is the founder of Castlekevin Digital, a specialist digital analytics and marketing consultancy. He has over ten years’ experience in the fields of digital analytics and digital marketing and has held several key roles in this area within industry, particularly within the financial services sector. He was previously the Digital Media Manager for the AIB Group and has also worked with a number of other leading brands, such as The Bank of Ireland Group, 123.ie Insurance & Focus Ireland, helping to shape and drive the digital analytics and measurement agendas within these organisations. He also has a strong background in the technology start-up sector and was a co-founder of a med-tech start-up company in Dublin.

His areas of special interest include digital marketing campaign measurement and tracking, marketing attribution, media budget allocation; and the use of data & analytics to drive marketing and business decision-making. Alan holds a Commerce degree from University College Dublin.