Research seminar: Associate Professor Trevor Yu
Join us in welcoming Associate Professor Trevor Yu from Nanyang Technological University to Trinity Business School on Thursday, 21st of Nov 2024.
Please REGISTER HERE.
Seminar Title: Word-of-Mouth on Social Media: An Investigation of Valance Effects on Prehire Outcomes
Abstract: Word-of-Mouth (WOM) has become a primary source of employer information. Thus, there is an urgent need to better understand how organizations can best capitalize on such information to build employer brands and attract potential talent. To contribute to current knowledge in this area, I investigate how WOM content in terms of valence and image type influences the evaluation of potential employers on social media. This research adopts a mixed methods approach by bringing together text mining techniques and experimental design to study the psychology of potential job seekers. Findings from two studies are discussed in terms of their implications for managing employer image and branding.
Bio: Trevor Yu is an Associate Professor at Nanyang Business School, Nanyang Technological University, Singapore, with a Ph.D. in Organisational Behaviour from the University of North Carolina (Chapel Hill). His research focuses on employer branding, strategic recruitment, and the impact of AI in the workplace, and his work is published in top journals like the Journal of Applied Psychology and Human Resource Management. He co-directs NTU CRADLE, a research centre focused on workforce learning, and serves as an Associate Editor at Human Resource Management (Wiley). He is also on the editorial boards of several prestigious journals. In addition to his academic work, he frequently contributes to media outlets like Straits Times and ChannelNews Asia. Trevor teaches courses on talent management, change management, and strategic human resource management.
Note: Tea/coffee and sandwiches will be served between 12-1pm at room 419.
Photographs will be taken during this seminar and may be shared on social media. If you do not wish to appear, please notify tbs.research@tcd.ie.